ABSTRACT
This paper investigates the adoption and use of proximity mobile payment services in retail stores, which relevance has largely increased through the corona virus disease and the need for COVID-19 prevention methods and instruments. Despite the growing usage of mobile applications for a number of everyday tasks, in recent years, the diffusion of in-store proximity m-payment in many countries is still low, and the actual usage is sparse. To understand which factors can motivate consumers to use proximity m-payment services in retail stores, this study combines the individual disposition to adopt and use in-store m-payment technologies with system-based evaluations. By applying a conceptual model to a representative sample (N = 3, 250) of grocery store shoppers, the results provide evidence of a general effect of technology readiness on consumers' behavioural intention to use instore m-payment. © 2021 C.H.BECK oHG. All rights reserved.